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Free Fire
Garena
Free Fire is a self- developed mobile battle royale title, the game appeals to Gen Z with its diverse game modes, characters, pets, costumes, vehicles and so on that bring to life a universe set in the near future where technology is far more advanced and futuristic than today. Free Fire inspires youths to “Battle In Style” while having fun alone way.
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Brand Ranking
Free Fire was top 1 game in the world for Four years in a row.
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Free Fire Ambassadors
Free Fire had a group of inspirational celebrities to be the brand’s ambassadors and they are: BTS, Justin Bieber, Hrithik Roshan, DJ Alok, Cristiano Ronaldo, Mohamed Ramadan, Song Tung M-TP, KSHMR DJ, DVLM DJ, and Joe Taslim.
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Region Downloads
Game download wise it was ranked top 10 in the following countries: UAE, Kuwait, Saudi Arabia, Qatar, Iraq, Jordan, Morocco, Oman, Tunisia and Algeria
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Style Guide
The brand offers diverse style guides tailored to different age groups.